Premium: Bamboo toilet paper in exxxxxxxxtra long rolls.

• Thir softest loo roll ever— it’s like wiping with clouds

• Made with 100% forest friendly bamboo

• 370 sheets per roll

• No inks, dyes or scents

• Luxurious trois-ply (that’s 3-ply in French, darling)

Regular: 100% recycled toilet paper in exxxxxxxxxxxxtra long rolls.

• Great value

• Made with 100% recycled paper

• 400 sheets per roll

• No inks, dyes or scents

• Our 3-ply is as soft as unicorn kisses and as strong as 1000 ponies

Who Gives a Crap really loves toilet paper. Sure, they love puppies and sunny days and walks on the beach, but their real love is toilet paper. Why, you might ask?

First of all, it's funny. Lots of room for toilet jokes, which they love. But really, they love toilet paper because for us, it's their way of making a difference. They started Who Gives A Crap when they learnt that 2.3 billion people across the world don't have access to a toilet. That's roughly 40% of the global population and means that around 289,000 children under five die every year from diarrhoeal diseases caused by poor water and sanitation. That's almost 800 children per day, or one child every two minutes.

They thought that was pretty crap. So in July 2012, Simon, Jehan and Danny launched Who Gives A Crap with a crowdfunding campaign on IndieGoGo. Simon sat on a toilet in our draughty warehouse and refused to move until we had raised enough pre-orders to start production. 50 hours and one cold bottom later, we'd raised over $50,000. They delivered our first product in March 2013 and have been thrilled to keep growing ever since. Not just because their toilet paper is gracing bathrooms across the country but also because they donate 50% of profits to help build toilets and improve sanitation in the developing world. Though they’re still growing, and now make more than just toilet paper, they always want to stay true to their roots: toilet humor and making the world a better place.